Ulrike Michels: Communicating News Via Weblogs : An Innovative Strategy in Readership Bonding


Description
Newspapers which concentrate on their traditional information channels are faced with a decreasing readership. At the same time, innovative communication tools like CMS-based weblogs, podcasts and RSS feeds conquer the WWW. Can weblogs help the information industry to increase readership loyalty? This study examines in how far the news language of weblogs differs from the news language in traditional print or online newspapers. A particular focus is set on oral language and its sociolinguistic functions. The analysis should help to answer the questions: - Can weblogs help to minimize the distance between journalists and readers? - Can weblogs assist in attracting a new kind of readership? - Can weblogs assist in raising readership loyalty? All results can also be transferred from journalism to public relations and marketing: - Can weblogs help to provide you closer insight into your customer needs? - Can weblogs assist in attracting new target groups? - Can weblogs assist in raising customer loyalty? The book is addressed to professionals in Communications like editors, journalists and Communications Managers. It is also directed towards researchers in Linguistics, Communications and Journalism.
His service as a sailor and his work as a language teacher took him all over the world. Clive King lives with his family in Norfolk and is a full-time writer. Other titles by Clive King: "Hamid of Aleppo"; "The Town that Went South"; "The 22 Letters"; "The Night the Water Came"; "Snakes and Snakes"; "Me and My Million"; "The Inner Ring" series; "The Devil's Cut"; "Ninny's Boat"; "The Sound of propellors"; "The Seashore People"; "A Touch of Class Other Puffin Modern Classics: Charlie and the Chocolate Factory"; "Goodnight Mr Tom"; "The Hundred-Mile-an-Hour Dog"; "Artemis Fowl"; "Charlotte's Webb"; "The Family from One End Street"; "The Worst Witch"; "George's Marvelous Medicine"; "The Sheep-Pig"; "A Pets pdf Dog so Small"; "The Diary of a Killer Cat"; "Mrs Frisby and the Rats of NIMH"; "Roll of Thunder, Hear My Cry"; "Carrie's War".
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Author: Ulrike Michels
Number of Pages: 148 pages
Published Date: 28 Feb 2007
Publisher: VDM Verlag Dr. Mueller e.K.
Publication Country: Germany
Language: English
ISBN: 9783865507952
Download Link: Click Here
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